Vim UltraPro Floor Cleaner

Turn floor cleaning into a party!

India's legacy dishwash soap brand launches a floor cleaner with a bang! 

 

Known for its power of lemons that leave utensils sparkling clean, Vim had a tough task at hand - breaking the category code and entering into a new space of floor cleaning. So we used a language that will register with its audience and give the product benefits in a fun, happening way. Who said floor cleaning had to be mundane and boring?